This intimate and historically sold-out event will guide you on a journey toward your most fulfilling personal and professional life, Guided by the cowgirl spirit. You will depart ready to ignite your inner cowgirl, kick down the door standing between you and your dreams, and fulfill your legendary purpose.
LEARN TO LIVE LEGENDARY.
As women, we often battle a sense of not deserving more —whether it's achieving more, earning more, or going after more. The hunger for a legendary life gets tangled up with those nagging feelings of unworthiness.
If you're nodding along, you're probably eager to wake up feeling inspired and empowered. But, like many of us, the struggle is real when it comes to mapping out that path to a life full of purpose and passion.
Life, for so many women, feels like it's happened to them instead of for them. Deep down, you sense your journey should take a different shape, but the challenge lies in stepping off the path the world told you to be on.
Comparison, the search for purpose, imposter syndrome, fear of failure, and even the absence of a female support system might be hindering your journey towards a purposeful and legendary life.
I’ve been there.
Having spent over a decade searching for fulfillment, familiar with the sensation of being trapped and like an imposter in my own narrative, I hid the best part of who I was in my first decade in television. Told to remove the cowboy hat to be taken seriously, and warned my cowgirl appearance would imply small-mindedness, I believed the voices all around me. My entire life was scripted by the media giants I worked for — appearance, words, everything tightly controlled, nothing legendary.
Each morning, I faced a stranger in the mirror. I lived a life I no longer recognized.
After a prolonged struggle to fully embrace my authenticity, I decided enough was enough. I needed a life I owned, not one that owned me. The key to this personal do-over? Going back to the cowgirl values I grew up with.
As a little girl, I wholeheartedly embraced my cowgirl identity. However, it was a princess hat that first taught me I could be more than one thing. A friend placed that princess hat on my head and declared, "Now you're a fancy lady!” It was a revelation—I realized I could be both a fancy lady and a cowgirl.
Fast forward to today, and my global Fancy Lady Cowgirl community serves as a beacon for women seeking to embrace their individuality. Through this community, women can soar to new heights of success and fulfillment, all driven by the legendary spirit of the cowgirl.
-Courtenay
The Cowgirl Code:
Six principles that lead to legendary.
The Cowgirl Code comprises six principles that pave the way to legendary living. Upheld by generations of cowgirls, these values transcend backgrounds, offering women a blueprint for crafting their own legendary lives.
Cowgirls have always embodied authenticity, courage, grit, and more. Today, women from every walk of life can channel their inner cowgirl and embrace these empowering principles.
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courage
Your uniqueness is key to unlocking your purposeful life. Learn why courage is the first step towards living legendary.
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Originality
Authenticity isn’t earned, it's lived. Tap into your uniqueness to reach your full potential.
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Worthiness
Believe that you stand for something bigger than yourself.
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Grit
It’s okay to fail, but it’s not okay to accept failure as your story. Reframe your perspective on failure.
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Integrity
Bravely stand in your own truth and nobody else’s. Stand up for who you are and what you represent.
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Resiliency
Don’t confuse the intermission for the finale. Navigate redirection and view it as a blessing in disguise.
BY ATTENDING THE FANCY LADY COWGIRL EVENT YOU WILL:
-Discover the art of embracing your purpose.
-Cultivate the confidence needed to wholeheartedly pursue your most meaningful and fulfilling life.
-Gain mental tools to reshape your mindset, enabling you to pursue the life you dream of.
-Learn to accept and redefine failure.
-Utilize the Cowgirl Code to transform the way you live your life and wake up each morning with purpose and passion.
-Leave with a support system provided by the Fancy Lady Cowgirl community and rely on your newfound female companions as you chart your course. Within this community, you'll discover comrades ready to share your tears, your laughter, to inspire you, and to propel you forward.
attend the event
april 3rd-4th | Bowie House | Fort Worth, Texas
After two sold out events, the third annual Fancy Lady Cowgirl Event unites women from diverse backgrounds, inviting them to discover their inner cowgirl and live legendary lives.
With a blend of fancy and ranchy, this intimate and exclusive day-and-a-half gathering celebrates the unique journeys of women as they harness the cowgirl strength within. Featuring motivational speakers, dynamic panel discussions, immersive experiences, networking opportunities and more, this event ignites attendee’s inner fire, empowering them through the cowgirl code to fully embrace their unstoppable selves.
Tentative schedule
April 3rd
Check-in begins at 12 PM in the Silverton Room at Bowie House. Enjoy snacks, grab your swag bags, and mingle. Doors to the main room open at 12:45 PM, and the event kicks off at 1:00 PM with a welcome by Courtenay DeHoff, a special sit-down with Elaine Agather, a message from keynote speaker Tyson Durfey, a workshop hosted by Katie Hollingsworth, and more!
Followed by a complimentary cocktail hour and canapés beginning at 4:30 PM CST. Event officially wraps for the day at 6:00PM.
April 4th
Breakfast is served in the Silverton Room from 8:00AM-9:00AM. Event resumes promptly at 9:00AM CST with speakers, workshops, interactive experiences and more. Festivites at Bowie House will wrap at 4:00PM.
We will head to Will Roger’s Coliseum for an exclusive cutting horse experience a 4:45PM with NCHA.
April 5th
Enjoy “Coffee at the Cowgirl” at the National Cowgirl Museum and Hall of Fame. Join us from 8:30AM-10:00AM for coffee and a private viewing experience at the only museum in the world dedicated to the cowgirl. Event officially wraps at 10:00AM.
Testimonials
Attendees from both the 2021 and 2022 event share their experience at the Fancy Lady Cowgirl Event.
More guests announced soon
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Courtenay DeHoff
Keynote Speaker
Courtenay, a sought-after keynote speaker, network TV personality, and cowgirl, is the founder of the global brand movement, Fancy Lady Cowgirl.
Her mission is to celebrate women from all walks of life, guiding them to embrace their true identity and achieve unprecedented levels of success and fulfillment. With a captivating presence, she inspires audiences worldwide to live legendary.
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Tyson Durfey
Keynote Speaker
PRCA World Champion Cowboy, entrepreneur, speaker and mental toughness expert.
In the past year, Tyson conquered a Navy Seal Hell Week-style event, skydived, and swam with sharks in the South Pacific. Coming from humble farm roots and overcoming learning disabilities, he now champions pushing boundaries for success in life and business. As a mental toughness expert, Tyson has inspired thousands globally.
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Katie Hollingsworth
Workshop Host
As an ICF Certified Professional Coach, specializing in performance and leadership, Katie serves as the secret weapon for numerous successful athletes and high-achieving entrepreneurs.
With a lifetime of rodeo experience, over two decades of entrepreneurship, and coaching expertise, she supports competitive athletes, bold business owners, and conscious leaders. Employing a proven methodology, Katie helps cowgirls optimize performance, set effective goals, conquer negative self-talk, and unlock their full potential.
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Amber Landry
Workshop Host
Amber is homeschool mom to three with a passion for teaching families and women to thrive.
Amber has blended her knowledge base, with a Bachelor's in nursing and her experience as the Director of Family Preparedness at Fieldcraft Survival, to showcases through realistic application how to live above fear.
Amber believes self reliance is a multi-faceted lifestyle and is honored to show people the way.
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Top Dollar
Special Guest
Top Dollar, the 2020 ABBI Yearling World Champion and 2023 Professional Bull Rider’s Unleash the Beast Tour Top Ten, is more than a skilled athlete.
Known for his laid-back demeanor, he enjoys snacks, naps, and scratches when he's not competing. Finishing 7th in his rookie PBR season, Top Dollar's offbeat hobby of digging holes adds to his unique character. He has introduced thousands of new fans to the sport of bull riding and continues to act as a powerful advocate.
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Waylynn Lucas
Q & A Session
Acclaimed chef, cookbook author, and Food Network Host, Waylynn reached success in Costa Rica and Los Angeles, earning accolades in Michelin Star restaurants.
Despite her accomplishments, she eventually walked away from her famed career in Los Angeles. Today she pursues new culinary dreams on her ranchette in Utah.
Her emotional and empowering story inspires women each year. She is proof that you can always reinvent yourself, cowgirl style.
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Elaine agather
Q & A Session
Chairman of the Dallas region for JPMorgan Chase & Co. She joined Chemical Bank of New York in 1979, working in London, San Francisco and New York. Eventually she became the first chairwoman and CEO of Texas Commerce, the first woman to direct a major downtown Fort Worth Bank.
She is the first woman to serve as an officer of in 127-year history of the Fort Worth Stock Show and Rodeo.
Her accolades are miles long and she is a true cowgirl trailblazer.
the venue
Bowie House, Auberge Resorts Collection, has been dubbed Fort Worth’s new landmark luxury hotel. The hotel is the brainchild of a cowgirl, Jo Ellard, who states, “I envision a hotel that embodies the history and culture of Fort Worth, that respects and pays homage to the western lifestyle.”
The property features nods to the cowgirl lifestyle at every turn, offering the fancy and the ranchy for Fancy Lady Cowgirl event attendees.
With the purchase of a ticket, attendees will receive access to an exclusive, limited room block at $299 (plus taxes) and a $50 credit for use towards food & beverage and spa.
Fort worth
Fort Worth, Texas, is conveniently served by two major airports. DFW, located thirty miles from Bowie House, caters to major airlines like American and Delta. DAL, situated forty-one miles away, is a hub for airlines such as Southwest and Alaska.
Bowie House is ideally located, just a stone's throw from Will Rogers Memorial Center, the Cowgirl Hall of Fame, and other iconic Fort Worth landmarks. The Fort Worth Stockyards are a mere ten-minute drive away.
During your stay, catch the excitement of the National Cutting Horse Association Super Stakes show, featuring Western shopping, horses, and thrilling cutting action as part of the event. Also, visit the National Cowgirl Museum April 5th for an exclusive and private experience for attendees.
what’s included
Tickets: In addition to gaining invaluable access to inspiring speakers, workshop hosts, cowgirl legends, and priceless networking opportunities, your event ticket entitles you to:
A complimentary cocktail hour and lite bites
One gourmet meal meticulously crafted by Bowie House
A specially curated swag bag
A meet and greet with renowned PBR bucking bull, Top Dollar
A meet and greet with 14X NFR Qualifier and World Champion Tyson Durfey
Access to a special cutting horse experience at the NCHA Super Stakes Show. Sip, shop and meet the trainers!
‘Coffee at the Cowgirl’ will feature a private viewing experience for event attendees only at the National Cowgirl Museum April 5th from 8:30AM-10AM.
Stay tuned for more exciting announcements! Lodging not included.
a note from your host
I want you in this room, no matter which season of life you're in. Whether you come alone or with a group of friends, you're welcome.
This event is my personal way of giving back to the Fancy Lady Cowgirl community. It's my opportunity to be in the room with you, inspiring you to take control of your life and fearlessly pursue your dreams. I've seen firsthand the transformative power that comes from embracing cowgirl values—courage, integrity, grit, resilience, worthiness, and originality.
I know the incredible possibilities waiting for you on the other side when you decide to embody these values. You've got just one life, and I'm determined to help you make it everything you've envisioned.
Let's make your dreams a reality together.
- Courtenay
TITLE SPONSOR:
The National Cutting Horse Association returns for the second year as the presenting event partner! The first cutting horse competition was held in 1898 in Haskell, Texas. In front of 1,500 spectators, Sam Graves and his 22-year-old horse, Hub, beat 10 other horse and rider teams to win $150 in prize money.
Clothes, riding styles and the amount of prize money up for grabs has certainly changed since then, but a cowboy or cowgirl from the 19th century would still have the same goal as competitors in the 21st century: show off the instinct and natural ability of your horse by cutting one cow from the herd at a time.
Video by Plugged in Creative for NCHA
official photographer:
Shelby Caitlin is a California girl who grew up on her family’s cattle ranch. Today she captures Western legacies through her lens.
As a destination photographer for the Western lifestyle, she has devleoped the unique gift of storytelling though photographs. Her work has been featured across some of the biggest platforms in the Western community.
After first attending the Fancy Lady Cowgirl event as a guest, she then returned last year to photograph it. This year she is offering a special $100 discount for all attendees. Visit her website to book.
TICKETS ON SALE JANUARY 1st
The Fancy Lady Cowgirl event has a very limited number of seats and has been completely sold out each year.
Secure your spot for this empowerment event when tickets go on sale January 1st, 2024!
Event is open to women only. Come fancy or come ranchy!
